I've been asked this question many times.
Because they can't find my books in bookstores, or forgot the title of the book, or want to find out where they can find my books at a best price.
By author friends:
Because book sales are down and they're looking for new markets to sell their own books.
My marketing and book promotion budget is very small.
I can't afford paying about $2,000 a month to hire a book publicist. I can't even afford getting my books on a popular newsletter list. Therefore, I have to stretch the few dollars and find the best places to promote and sell my books on the budget I can afford. The majority of my author friends are in the same shoes as well.
What doesn't work for me:
Hiring a book publicist:
It is out of the question on my budget. Who can afford to pay $1,000-2,000 a month?
To get my books on the best newsletter lists cost around $200-400/book. If I could get my investment back from the sales, it would be wort it to pay that much. But, in order to sell around 100 books (as the site estimates for fantasy books average sales) I have to lower the book price to 99 cents. So, I would have to pay $300 to put my book on the list and from 100 sales (if I get lucky to sell 100 books) my royalty payment would be around $33
Promote my books on social sites:
Facebook groups are loaded with book promo posts, but the readers seem to be interested only in finding free books, so it's not worth the time. Twitter posts are close to worthless when it comes to selling books. Again, readers on Twitter are looking for free books. Authors constantly tweet and retweet, but they get very few sales. The only result is that they get a sense of false security because they see their posts retweeted, but most likely other authors are retweeting their posts and expecting a retweet of their posts.
Pay for Facebook or Google ads:
Tried it, and found out that it doesn't work. They show the ad to thousands of people, but when I look at the stats, out of 1500 views maybe 1 or 2 people click on the buying link.
Wait for selling sites to sell books for me:
Amazon sold about 10 eBooks for me since January, but only when I lowered the price to 99 cents, and they didn't sell a single paperback all year. However, in August, since I have an author page on my publisher website, the sales picked up. B&N didn't sell any eBooks until August, but sold a few paperbacks that Ingram published on their site. I had only a few eBook sales on Kobo and iBooks from Smashwords, again, until August when the sales picked up.
Ingram charges $60/book to include books in the newsletter to retailers and libraries. It was worth investing the money, but I yet to break even because they pay very low royalty.
My own BOOKSTORE:
I sold a few signed copies to US readers. To mail the books to other countries is so expensive that it's not worth it.
My Featured Author page http://www.goldenboxbooks.com/erika-m-szabo.html on my publisher website:
Since the beginning of August when the page was created, there are a lot of outgoing traffic to selling sites and both eBook and print sales picked up.
Signed books page on my publisher website http://www.goldenboxbooks.com/signed-books
So far I had 4 sales in August. The easy click Paypal link is connected to my PayPal account and it is a lot easier and faster than ordering books from Amazon or other sites.
Recommended books page http://www.goldenboxbooks.com/recommended-books
I suspect that those Amazon eBook sales were directed from this page where the readers can read a review, because prior to adding my books to this page, Amazon sales were close to nonexistent.