A few tips for authors who can’t afford a publicist and are forced to self-promote their books.
Promoting, especially self-published books is a very hard and a very unpredictable task. If authors don’t have a publishing and marketing team behind them and they don’t have thousands of dollars to pay for marketing, they’re on their own.
Promoting books on social sites is possible, but not easy. After the book is published, there might be some interest depending on the genre. But soon, the initial followers and fans get bored with the constant posts about the book they already read, and unless the author is very productive and publishing a new book every few months, the readers quickly find new authors to follow and new books to read.
What about authors, like myself, who write at a slower pace, and it might take a year or two before they publish a new book? It is impossible for us to keep the interest of our initial fans, and most of us don’t have the financial freedom to hire publicists and marketing professionals, so we have to be inventive when trying to find new readers.
First, let me point out some DON’Ts:
You can try:
Blog tours and guest posts on blogs:
Organizing a blog tour that amounts to something and involves a lot of blogs can be very costly, and not too many authors can afford it. The usefulness of free blog posts and author interviews depend on how many followers the blog has, and how many of them are interested in the genre of your books.
The good ones cost hundreds of dollars, the cheap ones usually worth close to nothing.
Amazon and Goodreads giveaways are well organized, if you want to give away your hard work - for free.
What you can DO:
Good luck with your promo, and don't forget, "Don't push your book, promote it."